Search engine optimization (SEO) is the process of improving the visibility of a web page via natural or unpaid (often referred to as organic search) means. The higher the rank of the page, the more the frequency of the site impression in search result list and hence improved traffic. Hindavi Technologies targets different search engines for image search, local search, video search, etc for enterprises who want more visibility.
Hindavi employs considerable efforts in understanding how search engines work, what are search preference trends, search engine algorithms to create a strategy based on the client requirement: increased signups, improved traffic, more business inquiries, etc.
Hindavi also has considerable expertise in conversion rate optimization (CRO) where the webpage is optimized to convert visitors to customers by editing the content, images, layout, etc. As such, Search Engine Optimization is broadly classified as on-page and off-page optimization.
| Sr. No |
On Page Optimization (One time) |
| 1 |
Business/ Product/Service Website Research & Analysis |
| 2 |
Competitor Website/ SEO Capabilities Analysis |
| 3 |
Keyword Research & Optimization |
| 4 |
SEO friendly Website structure optimization
(Site design analysis, Site architecture analysis, site directory structure analysis, site navigation analysis, site html and scripts code analysis, site content analysis, Designing search engine friendly site map) |
| 5 |
HTML code and Meta-Content Optimization |
| 6 |
Alt Tags Optimization |
| 7 |
Dynamic URL re-writing |
| 8 |
Latent Semantic Indexing (LSI) Check |
| 9 |
Anchor Text Optimization |
| 10 |
Site design modification, SEO friendly content/ body text modification |
| 11 |
Robot.txt Optimization |
| 12 |
W3C Validation |
| Sr. No |
Off Page Optimization (Recurring, Monthly) |
| 1 |
Link Popularity Check |
| 2 |
Link Building (Reciprocal with relevant sites) |
| 3 |
Directory Submissions |
| 4 |
Google local submission & Search Engine URL Submission |
| 5 |
Article Submission |
| 6 |
Online Press releases |
| 7 |
Social Bookmarking |
| 8 |
Classified ad creation and posting |
| 9 |
Google Analytic Reports
Log File Analysis
Traffic Analysis
|
| 10 |
Blogs Commenting |
| 11 |
Forum Posting |
